WEBSITE SEO & CONTENT – PORT MACQUARIE, MID-NORTH COAST, NSW
The words selected for Search Engine Optimisation (SEO) and persuasive and succinct marketing messages underline the increasing importance of words in a digital age.
‘The pen is mightier that the sword.’ Proverb, Edward George Bulwer Lytton (1803-1873) He wrote (in 1839): “Beneath the rule of men entirely great, the pen is mightier than the sword.” This proverb means words are more powerful and effective than weapons in accomplishing your purpose.
Search Engine Optimisation (SEO)
SEO needs to address two areas, on page and off page. Both rely on knowing your keywords. First get the basics right – make sure your site has good content, it’s structure is search engine friendly and every keyword search term has a page optimised for it. Secondly you need to acquire back links – links to your site from other websites.
Initial SEO setup
- Determine business goal for the website
- Keyword research, competitor analysis, keyword competitiveness evaluation
- “On-site” and “on-page” optimisation
- “Off-page” optimisation and creating a backlink acquisition plan
- Measuring the results – installing and configuring Google Analytics
- Local search – creating (or claiming) your Google Places page
Ongoing SEO strategy
- Regular checking/reporting
- Leveraging or supporting other marketing activities
- On page SEO updates
- Off page SEO / backlink acquisition
